Working several odd jobs, Obici saved enough money to open his own nut and fruit stand on East Main Street. He also began to research the peanut, which is a legume, or a plant with pods that split open when the seeds are ripe.
The ripened seed is the peanut. His early success inspired other entrepreneurial endeavors. Above the restaurant, he installed a roaster to continue expanding his peanut business. Obici quickly recognized that the peanut market had a bright future and began envisioning an even greater market than the local economy afforded. At the age of 29, in , he entered into a partnership with Mario Peruzzi , an Italian immigrant who headed the confections department at the C.
Wentz Company, a jobber of confections and cigars in Scranton. Obici served as president and general manager. Two years later, the partners incorporated their business as Planters Nut and Chocolate Company, and expanded their line of merchandise to include chocolate-nut bars, chocolate-covered peanuts, and various chocolate confections.
Their primary goal, however, was to sell branded, whole salted nuts in penny and nickel bags on a large scale. It was an extremely ambitious venture. Spanish peanuts at the time were available for as little as ten cents a pound. Ordinary Virginia peanuts sold in bulk for twenty cents. Using the same organizational skills as entrepreneurs such as steel magnate Andrew Carnegie, Obici combined the various phases of production, marketing, and sales into his own enterprise.
The first step towards self-sufficiency was purchasing his own place of business at South Main Street. To reduce expenses, he hired family members to work for him and was actively involved in every aspect of the business. Obici also found ways to improve his product and streamline his business operations.
Planters later switched to cellophane envelopes and eventually added vapor-tight jars and tin boxes to its product line. Always searching for new and novel marketing techniques to enhance the popularity of his product, Obici held a contest to find a logo for the company in Modified over the years by Joseph R.
Fischer, a Wilkes-Barre commercial artist, the ever-dapper Mr. At the age of ten, he immigrated to the United States to live with his uncle, his mother's brother Vittorio Sartori, in Scranton, Lackawanna County, ten miles north of Wilkes-Barre. Sartori, his wife, and their two children had immigrated to Scranton several years earlier. Uneducated, the youngster learned to speak English while working at a cigar factory for one dollar a week. In , Obici, at the age of fifteen, moved to Wilkes-Barre, where he worked for friends at a fruit and nut stand for free board and a small salary.
Much like the more than 10, Italians who arrived in northeastern Pennsylvania's Wyoming Valley during the early decades of the twentieth century, he hoped to escape the grueling life of an anthracite miner by becoming self-employed.
Working several odd jobs, Obici saved enough money to open his own nut and fruit stand on East Main Street. He also began to research the peanut, which is a legume, or a plant with pods that split open when the seeds are ripe.
I really like this product but I really enjoy the cashews. Where did they go? Upon opening I felt they smelled a little strong and slightly rancid. I ate a handful and got severe diarrhea the next morning. We have never had a bad container of your nuts and was wondering if any have been recalled for this problem.
I will try to return to the store but unsure if they will accept due to opening of package. Thanks for any input you can offer. I just recently bought a 15 oz. There were 4 pecans and 0 brazil nuts in the mix. How cheap are you and how rich does this sick world need to get? Just saw peanut man yellow in tv commercial against,yep you guest it a yellow background. He kinda disappeared. Adding insult to injury, for a Super Bowl ad last year, the company killed off and held a funeral for its monocled mascot, Mr.
Peanut, who was created in when a schoolboy, Antonio Gentile, submitted a sketch to win a contest for the brand. Show caption.
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