When was extra gum invented

Mars is one of the most low-profile companies around. He set up a confectionery business in Slough in the s, having fallen out with his father - Frank C.

Mars - creator of the Milky Way. The company now owns Pedigree and Whiskas, the pet food brands, as well as a range of confectionery products including Snickers, Maltesers and Bounty.

Like Wrigley, Mars recently passed into non-family ownership for the first time. Wrigley's sold to Warren Buffett and Mars. Photograph: Graham Turner. Sticky business Wrigley's was originally a maker of soap and baking soda in Chicago. Today, the company's brands also include Orbit, Doublemint and Hubba Bubba.

In , Wrigley purchased the Life Savers mint company—which was created in as a summer candy that could take the heat better than chocolate—plus the Altoids, Creme Savers, and Sugus brands. It came onto the scene with the slogan "kiss a little longer. Orbit, Extra, and Eclipse sugargree gums were the first in the U. Following the '80s wave of low-cal, sugar-free gums on the market, Extra came around and quickly became consumers' go-to.

Winterfresh and its "icy cool" flavor followed in Follow Delish on Instagram. Kitchen Tips and Tools. Delish Shop. United States. Santa Anna wanted assistance developing chicle into a substitute for rubber, and believed the riches he stood to earn would enable him to return to power in his homeland.

Adams began experimenting with chicle, but when his work failed to yield the desired results, Santa Anna abandoned the project. Adams eventually realized that rather than trying to create a rubber alternative, he could use chicle to produce a better type of chewing gum. He formed a company that by the late s, according to Mathews, was making gum sold across the country.

Chicle, imported to the United States from Mexico and Central America, served as the main ingredient in chewing gum until most manufacturers replaced it with synthetic ingredients by the mid s.

In the 20th century, chewing gum made William Wrigley Jr. Wrigley started out as a soap salesman in his native Philadelphia. After moving to Chicago in , he began offering store owners incentives to stock his products, such as free cans of baking powder with every order.

When the baking powder proved a bigger hit than the soap, Wrigley sold that instead, and added in free packs of chewing gum as a promotion.

In , the Wrigley Company kicked off a campaign in which it sent free samples of its gum to millions of Americans listed in phone books.