Create a personalised content profile. Measure ad performance. Select basic ads. Create a personalised ads profile. Select personalised ads. Apply market research to generate audience insights. Measure content performance. Develop and improve products.
List of Partners vendors. It may also find networking opportunities at matches, and opportunities to showcase its productsat prizegivings. If you want to find sponsorship opportunities, you need to consider who your target audience is. Next, you need to consider what you want to achieve. Approach organisations that have access to this target market and may offer these opportunities. These might include charities, trade organisations and non-profit bodies.
Sometimes these organisations have a sponsorship manager; otherwise, write to the head of marketing setting out how you think you can work together. In comparison, marketing research methods such as focus groups are usually costly and may not focus on the right kind of people, while market surveys or questionnaires usually do not allow prospective customers the opportunity to try out products. Heightened visibility due to positive publicity through the media is another reason corporate sponsorship of events — especially those that attract large numbers of people like popular sports events — can be the most effective marketing tool.
Every corporate sponsor seeks the widest exposure possible in both print and electronic media. The various kinds of media that cover the event usually include the names, and even pictures, of the sponsors.
This kind of mass coverage by the media that the sponsor gets is usually unaffordable, if the company were to purchase it. Therefore, in order to maximize the impact, the company sponsoring the event should augment the media coverage the organizers arrange.
In fact, sponsorship often can generate media coverage which may not have been otherwise available. Given the propensity of consumers to associate sponsors with the event they promote, it is important for companies to select events that are appropriate with their product or corporate image.
Therefore, before signing up, check out how the show is perceived. Does it have an up-scale, classy image? Does it have a clean image, or is its reputation less than what it should be? Companies should not be associated with any event or cause without first determining if the sponsorship has the potential of having any negative effects on them. In addition, the organizers should also provide you with details like the target audience that are expected, media coverage plans, and what obligations you have as a sponsor.
It is also important to find out the kind of support the organizers will provide, and exactly what your sponsorship money is buying. If your nonprofit is known for being proactive, you should not choose a sponsor that is only doing the minimum. Pro Tip : Watch out for green washing! Green washing is when a company only does the bare minimum, and advertises themselves as a proactive company.
To avoid green washing, be sure to do extensive research and consult other websites than their own. Now that you have an idea of who to target, you can start the process of reaching out to these businesses. The first thing you should do is to check your network to see who has a connection with the business. You can do this by reaching out to your team, volunteers, and donors to see if they know anyone at the business.
Some businesses have groups of people dedicated to helping the community, so finding a connection should be more simple. If not, you can try giving the business a call, and asking to talk to the manager in charge of community engagement. If you are trying to target large corporations, think close to home. Instead of calling the corporate offices, you should see if there is anyone in your network that works at a branch in your community.
If not, you can still call, but we recommend calling the local office instead of the headquarters. Pro Tip : Although you are a nonprofit organization and not focused around strategy and profits, your potential sponsors will be and it is important to keep this in mind when reaching out to them. Be sure to sell your organization as much as you can, and detail exactly why this sponsorship will help them, and how this will be made possible. Include real data when possible, and even examples of ideas to promote the partnership.
We hope this article has helped you to understand how corporate sponsorship works, and why it is a great option for your nonprofit organization. If you have any questions or use one of these tips, let us know in the comments! Springly is trusted by over 15, nonprofits to help them run their organizations on a daily basis.
Try it, test it, love it with a day free trial! By Feature. Discover all of our features. By Sector. Try Springly. What is Corporate Sponsorship Corporate sponsorship is a company paying to be associated with a nonprofit through events, projects, or programs. Why Do Companies Want to Be Corporate Sponsors The first step of being able to advocate for your organization is to understand what is in it for the corporation.
Recognition This brings us to reason number two. Who to Target The easiest way to find the optimal target sponsor is to think about all of the businesses in your area that may be connected to your mission, values, or your members. To do this, think about the following questions: What organizations need to show their CSR to gain trust from the community?
Who Not to Target We know that cash is king, but believe it or not funding can hurt you if you get it from the wrong sources.
How to Connect with These Businesses Now that you have an idea of who to target, you can start the process of reaching out to these businesses.
Fundraising Nonprofit Management.
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